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Hair care is an essential aspect of personal grooming that focuses on maintaining the health, strength, and beauty of your hair. This category encompasses a diverse selection of products designed to cater to various hair types, textures, and specific needs. With formulations rich in nourishing ingredients, hair care products work to cleanse, condition, and protect your hair from environmental stressors.

Among the standout offerings in this category are Virtue shampoos and conditioners, renowned for their innovative use of human keratin, a protein that naturally occurs in hair. The Virtue Full Shampoo and Conditioner, for instance, are crafted to add volume and life to fine or thinning hair, helping to create a fuller appearance while ensuring hair remains hydrated and manageable. For those searching for a sleek, polished finish, the Virtue Smooth Shampoo and Conditioner provide essential moisture and frizz control, smoothing out unruly strands for a more refined look.

In addition to volumizing and smoothing options, hair care also includes recovery products for damaged hair. The Virtue Recovery Shampoo is specifically formulated to repair and rejuvenate hair that has been stressed by heat, styling, or environmental factors. This gentle yet effective formula cleanses while restoring vital nutrients, leading to healthier, stronger hair over time.

Choosing the right hair care products not only enhances your hair's appearance but also contributes to its overall health. With the right combination of cleansing, conditioning, and treatment products tailored to your unique hair needs, achieving and maintaining beautiful hair is possible. Whether your goal is to boost volume, achieve smoothness, or promote recovery, the hair care category offers a wealth of solutions to elevate your hair care routine.

Virtue Labs

Virtue Full Shampoo

₩57,489

Cleanse and volumize limp locks with Virtue Full Shampoo. This exclusive formula works hard to dissolve excess oil without drying out the scalp. It lifts at the roots and provides weightless plumping up of every strand. The result is long-lasting body...

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Virtue Labs

Virtue Full Conditioner

₩60,363

Revive and thicken your hair with Virtue Full Conditioner. With deep-penetrating moisturization plus one-of-a-kind alpha keratin 60ku® protein, this conditioner was designed to address the problems that fine and limp hair has. By working within each...

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Virtue Labs

Virtue Smooth Shampoo

₩57,489

Get the soft and smooth hair you deserve with Virtue Smooth Shampoo. This luxurious shampoo lathers up to cleanse hair while infusing it with unique alpha keratin 60ku® protein to restore rough cuticles. By reducing the friction between every strand,...

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