NOW Sports

NOW Sports is a dedicated line of sports nutrition supplements under the NOW Foods umbrella, focusing on providing natural, unadulterated products that enhance athletic performance and support active lifestyles. Their extensive range includes proteins, amino acids, pre-workout formulas, and recovery aids, all crafted with high-quality ingredients and free from artificial additives. NOW Sports products are rigorously tested for purity and potency, ensuring they meet the needs of athletes and fitness enthusiasts at every level. Notably, many of their products are certified by Informed-Sport, a leading anti-doping organization, underscoring their commitment to safety and efficacy.

Brand History

Established in 1968 by Elwood Richard, NOW Foods has grown into a prominent natural health company, offering a wide array of dietary supplements, natural foods, and personal care products. In 2018, NOW Sports, a specialized line focusing on sports nutrition, underwent a significant rebranding with a new label design and achieved Informed-Sport certification, reinforcing its dedication to quality and transparency in the sports supplement industry.  Today, NOW Sports continues to innovate, providing athletes with trusted, clean, and effective nutritional support to help them achieve their fitness goals naturally.