Trace

Trace, formerly known as Trace Minerals, is a leading provider of trace mineral-based supplements dedicated to promoting overall health and well-being. With over 50 years of experience, the brand offers a diverse range of products designed to address mineral deficiencies and support various aspects of health. Their flagship product, ConcenTrace Mineral Drops, provides a full spectrum of naturally occurring ionic trace minerals harvested sustainably from the Great Salt Lake. Trace emphasizes consumer education, quality ingredients, and multiple delivery formats to make mineral supplementation accessible and effective for everyone.

Brand History

Established over five decades ago, Trace has been committed to remineralizing the world by addressing the prevalent issue of mineral insufficiency due to depleted soils. In September 2024, the company underwent a comprehensive rebrand, adopting the name "Trace" and unveiling new packaging to better reflect its mission and values. This rebranding effort highlights Trace's dedication to scientific research, sustainable sourcing practices, and ongoing innovation in product formulations. Today, Trace continues to lead in the field of mineral supplementation, offering products that are both effective and environmentally responsible.