Since the beginning of AHAVA's time, AHAVA has made it a point to preserve the delicate environmental state of the Dead Sea region. By creating a system called the Waste Water Return Process, AHAVA is able to allow pure water to return to its natural environment after being used in the process of creating products. AHAVA's manufacturing facility utilizes Dead Sea minerals and natural compounds to concoct pure, skin-hugging products. The way the natural process works - plant-based, the system is modeled after Mother Nature's way of consuming waste; as waste-material is passed through an oxygen-rich environment, it is then decomposed, evaporated through plants, and clean water is finally returned to earth. "We want to keep the Dead Sea region as it is, for the future and for our children." -AHAVA
In 1995, AHAVA's first doors open in Israel, by 2008, AHAVA's brand is born along with its environmentally-friendly factory. With great success, AHAVA then launches its Dermud line---a wide range of unique Dead Sea Mud leave-on masque products. Following their successful launch, the brand worked with renowned European universities, conducting scientific research and proving the positive effects of dead sea minerals on human skin. In 2008, AHAVA celebrates its first launch in France. With a powerful voice, Dr. Ze'evi Maor, AHAVA VP of R&D, launches an educational program to educate the young about the importance of prolonging the life of the Dead Sea region and the ongoing hazardous conditions it is currently facing. Paraben-free. Cruelty-free. GMO-free.
