Baxter of California, the original experts in men’s grooming and personal care, was founded in Los Angeles in 1965 and inspired by LA culture. From the skate and music scenes, to surfing, art and the California life-style, Los Angeles is a widely diverse and authentic region that inspired Baxter of California’s philosophy of grooming as a self expression. There is no right or wrong way to groom---there is only being true to yourself, going with the flow and being comfortable in your own skin. Baxter of California’s wide range of skin care, hair care and beard grooming products offer something for every personal style and preference, with an emphasis on effortless premium performance.
