Virtue Hair Care products are unique in that the foremost ingredient, Alpha Keratin 60ku, is recognized by our body as our own—making it one of the most powerful tools in achieving healthy hair. It’s pulled to where your hair needs it, strand by strand, repairing, smoothing and filling in cracks of damage. Virtue, with the help of Alpha Keratin 60ku, reduces split ends and eradicates frizz, all while increasing vibrancy and thickness, for your healthiest hair yet. Free of sulfates, parabens, phthalates, synthetic colors and dyes, Virtue products are gluten and cruelty-free.
6 years ago, Virtue discovered something extraordinary. A group of bio-scientists had come across an entirely new method to collect Keratin,--the vital protein that makes up 90% of our hair, skin and nails--in its’ pure form. Chief Science Advisor Dr. Luke Burnett and his team had discovered Alpha Keratin 60ku, the human protein that would become the foundation of their award winning hair care line.
